Refractive Thoughts

Yesterday: Life runs at a pace that we can refer to as breakneck speed.   Flights to catch so we can reach our favorite travel destinations, may be an exotic one since we want this to be a better experience and erase the previous one.   Before we board the flight there are a few chores to complete in the form of a long to-do list.   To tick off each item on this list, we will need to crisscross the city a few times and even fly to our parents and in-laws in two different cities.   The two of us are headed off to our business destinations in faraway countries for a period of 1.5 to 2 months after we finish our vacation together. This mandates that we complete our annual medical check-up and take a few flu shots; need to update our medical insurance for overseas coverage and this is both cumbersome and a time-consuming exercise.   We need to split up the tasks, need to Google and visit a few sites to get the latest information, call up a few associates ...

Rambo the Hollywood movie, in 1988, in its trilogy till then was a blockbuster hit worldwide.  Stallone in the sensational Rambo role was a house-hold name and elevated to a cult status.  Our own Indian film industry produced its own flavors, with the implicit understanding that anything Rambo brought instant success! Around this time, I interned for a liquor company that had set up its shop in Bangalore.  We were a group of friends tasked to undertake a survey of the retail outlets here to learn the psyche for their soon-to-be launched product(s).  An exhaustive questionnaire and we toiled to cover the entire urban area.  Later, it was my turn to compile this data to put together a comprehensive report.  The company’s marketing team pieced together various promotional campaigns to fulfil the gaps as highlighted in the survey.  I was retained to work for this company with an offer that put a smile on my face.  I had to liaison with an Ad f...