NEIGHBOUR’S PRIDE – OWNER’S ENVY (24-Dec-2020)
“Neighbour’s Envy, Owner’s Pride” was Onida TV’s tagline which enraptured the hearts of Indian families around mid-80s. Onida’s green devil sported horns with a ludicrous laugh, frightful fingernails, and a threatening tail that vaulted into our houses through their brand of TV set. This unconventional ad campaign catapulted the sales of our own Indian product, backed by quality and snazzy looks. It was an instant hit with school kids, much to the chagrin of their parents, who dressed-up unabashedly as the devil in their school fancy-dress competitions. The devil indeed ruled the roost! Thirty-five years on, the modern-day city life has triggered a twist to the above tagline. My parents own an independent house and prided on the ample parking in front of their house. Our city grew the residential area activities as well, any lung space on our roads indeed a rarity. Space to park a two-wheeler are magically converted into a four-wheeler pa...